CEO & Co-Founder
Mr. Ayers is one of the founders of Watershed Geosynthetics, LLC. Since its inception in 2009, the company’s national footprint is approaching 2,000 acres of installed products. His role as CEO is focused on carrying out the company’s core mission to be an innovator and leader in civil and environmental infrastructure protection and resiliency. This involves the development of strategic growth plans, commercialization of new patents, evaluation of new market offerings, establishing key partnerships and internal expansion.
Mr. Ayers is a civil engineer with over 25 years of professional experience in the design and development of heavy civil engineering projects. This experience includes executing all phases of land development, geotechnical evaluation, hydrology assessments, site selection, and managing the permitting process with state and federal agencies. He has over 20 years of design experience using a variety of geosynthetics for stability, erosion control and containment. Mr. Ayers is actively involved in the Industrial Fabrics Association and the International Geosynthetics Association, and has practiced as a licensed professional engineer and general contractor in multiple states.
Jose Urrutia, P.E.
VP of Engineering & Co-Founder
Mr. Urrutia has a Master’s Degree in geotechnical engineering and 26 years of experience in both federal government service and private practice. His particular area of experience is in the solid waste industry for the design and construction of landfills and associated storm water management systems. He served as the engineering manager for the Southern U.S. operations of Waste Management and has provided his expertise on some of the largest landfills in the country. Mr. Urrutia holds an engineering license in multiple states and is actively involved in SWANA and National Association of Professional Engineers. He is the co-founder of Watershed Geo® along with Mr. Ayers.
Mr. Ehman joined Watershed Geo in 2011 as a Board Member and was named President in 2019 to oversee the company’s operations, sales, and administration. He has extensive experience in new business development and strategic planning and will drive efforts to grow sales through various distribution channels.
He has been heavily involved in the evolution of Watershed’s growth and product expansion as the standing Board Manager representing Shaw Industries Group, Inc., the exclusive supplier of Watershed Geo’s engineered synthetic turf. Shaw Industries, a wholly owned subsidiary of Berkshire Hathaway, Inc., is a shareholder in the company. Ehman served as President of Southwest Greens International for over 11 years, a company that Shaw Industries acquired in 2011. Ehman will remain on the Board of Southwest Greens International.
Bradford H. Cooley, P.E.
As Senior Vice President, Mr. Cooley is responsible for all sales and marketing related Watershed’s complete line of environmental and civil product offerings for waste containment, erosion control and stabilization. He brings over 20 years of experience working on innovative solutions for multi-disciplinary projects within the heavy infrastructure space. This experience includes levees/embankments, hydraulic and storm water structures, erosion control and slope stabilization, low impact site development, and solid and hazardous waste containment. He has successfully worked with owners, municipalities, engineers, contractors and large, complex government agencies in the residential, commercial, industrial, federal and environmental sectors.
He is a registered Professional Engineer and a licensed General Contractor who earned his Bachelor’s Degree in Civil Engineering from Bucknell University and his Master’s Degree in Civil Engineering from The University of Texas at Austin.